Privacy Policy
At Embrace Pathways to Wellness, LLC (“Embrace”, “we”, “us”, or “our”), we are committed to protecting your privacy and security when you visit www.embracepathways.com (our “Website”). This website privacy policy (“Privacy Policy”) will tell you what information we may collect, how it is used, and your options as you interact with our website. This Privacy Policy incorporates our Terms of Use, which can be found at link by reference. By using our Website, you agree to this policy. Please read the following carefully before using our Website.
“Protected health information” as defined under the Health Insurance Portability & Accountability Act and related regulations (collectively referred to as “HIPAA”), including information you provide to Embrace while being treated as a patient is separate and subject to our HIPAA Notice of Privacy Practices, which may be found at link.
YOUR CONSENT
By using our Website, you consent to the collection, use and sharing of information as described in this Privacy Policy. By providing us with an email address, you agree that we may use your email address to communicate with you about our services and select messages from our partners or affiliates.
(NOTE: Opt-out options are discussed in the section entitled “Cookies, Tracking and Internet-based Advertising”.)
INFORMATION THAT WE COLLECT
We may collect the following types of information:
Personal Information: You may use our website without providing any personal information. However, when you reply to any of our communications with a request, we may need to collect additional information. For example, you may be asked to provide personal information, such as name, email address, and demographic information if you choose to complete an online form or provide feedback. If you submit to Embrace any personal information relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. By submitting personal information, you grant Embrace the right to transmit, monitor, retrieve, store and use your information in connection with the operation of the website.
Health Information: The privacy and handling of health information that you submit to us on the website is governed by HIPAA and subject to our HIPAA Notice of Privacy Practices, which may be found at link.
Payment Information: If you are paying for services, we may collect financial information such as credit card details or insurance information.
HOW WE USE THIS INFORMATION
Embrace uses the information you provide to fulfill online requests, process credit card information and respond to customer service inquiries, or in other ways as required by law.
We may use your information to:
- Help us improve the services we offer;
- Personalize your experience and inform you about the treatments/services in which you have indicated an interest;
- Improve our website offerings and send you information and updates;
- Respond to your questions and requests and improve customer service;
- Administer a promotion, survey or other site feature; and/or
- Communicate changes to our Privacy Policy or Terms of Use.
In some cases, third parties contracted by Embrace may have access to your information to perform a specific task, for example, to send you an e-newsletter.
DATA SECURITY
Embrace is committed to protecting the privacy of the personal information you provide to us via this website so that we can make sure it remains as secure as possible. Accordingly, we use reasonable efforts to prevent unauthorized access. We use a secure firewall and a security infrastructure that protects the integrity and privacy of personal information submitted to us via this website. As an additional security measure, your personal information is also encrypted during transmission using appropriate technology including Transport Layer Security. This is an industry standard.
Although we work hard to protect your personal information, Embrace cannot guarantee the security of any information you transmit to us through online applications, and you do so at your own risk. Depending on the nature of the inquiry, your communication could be discarded or archived. If you wish, you can contact us instead by telephone at the numbers provided throughout our Website.
COOKIES, TRACKING AND INTERNET-BASED ADVERTISING
This website works with companies that offer third-party products or services (“Service Providers”). These Service Providers help us track and analyze visitor activity on the website, measure the effectiveness of our advertising efforts, and support the optimization of our digital marketing campaigns.
The website uses “cookies,” tracking pixels and related technologies. These can be set by us or by our Service Providers.
Cookies are small data files that online services can store on, and retrieve from, a user’s computer or mobile device through the user’s web browser. The information is stored and retrievable either for the duration of a website visit (known as “session cookies”), or until some later point in time set by the website setting the cookie (known as “persistent cookies”).
Examples of information we and our Service Providers collect include how often someone visits this website and what they do while on the website. We and our Service Providers use this information in the aggregate to understand how our visitors as a group use different resources and to help us improve our website. We and our Service Providers also collect information about the activity of individual website users. This information may be used to direct related Embrace advertisements and/or informational content to website users when they visit other websites.
Most internet browsers accept cookies by default, but you can modify your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. There are a variety of tools publicly available to manage cookies and similar technologies that collect information related to your use of the website. Learn more from (i) the FTC or (ii) the Digital Advertising Alliance opt-out page, which allows users to opt out from receiving interest-based advertising.
We are not responsible for the effectiveness or compliance of third party opt-out mechanisms or programs. Please note that if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to opt out on each browser or device. You can access the information on this website without enabling cookies in your browser but disabling cookies may result in a diminished ability to take advantage of the services and related informational content on the website.
We use web analytics and tag management services and tools provided by Google and other third parties to collect certain information relating to your use of this website. You can find out more about how Google uses data when you visit our website by visiting “How Google uses information from sites or apps that use our services.”
We calculate metrics like bounce rate, page views, sessions and the like to understand how our website/app is used. We may also create visitors’ profiles based on browsing history to analyze visitor behavior, show personalized content and run online campaigns.
This website uses Google’s reCAPTCHA service to protect against spam and other automated abuse by identifying activity from an automated program such as a “bot.” reCAPTCHA analyzes the behavior of website visitors as soon as the website visit begins. The data collected during this analysis, which takes place in the background, is sent to Google’s servers. The use of the reCAPTCHA service and the treatment of any information collected through the service, such as IP address, date, time, language, screen size and resolution, and mouse movements while on the page, are subject to Google’s applicable privacy policy and terms of use, as noted in the boxes where you are asked to confirm that “I’m not a robot” when submitting a form.
Our Service Providers may acquire additional information about your activity on our website, including pages you visit, access times, visit duration, how you arrived at our website and your IP address. An IP address is a number that identifies a device connected to the Internet. For most devices, the IP address changes on at least a weekly basis. Our Service Providers may also acquire device identifiers and specific information about the browser you use. In some cases, this information may be unique to you.
THIRD-PARTY VENDORS/ CONTENT PROVIDERS
Embrace shares information with third parties, including as required by law or in order to provide the services requested. Embrace engages reputable third-party vendors to help us manage this website, provide content and information, and interact better with our patients and visitors.
TRANSFER IN THE EVENT OF SALE OR CHANGE OF CONTROL
If the ownership of our business changes or we need to transfer assets relating to this website to a third party, we may transfer your personal information to the new owner. Your information would remain subject to the promises made in the applicable Website Privacy Policy unless you specify otherwise.
LINKS TO EXTERNAL WEBSITES
This online Privacy Policy applies only to this website. This website contains links to other websites, within and outside of Embrace. Please be aware that this Privacy Policy does not apply to those websites. We encourage you to read the Privacy Policy on any other websites before providing them with personal information.
Certain interactive patient applications may be linked to this website as a convenience for you. If you choose to utilize a specific patient application, please be sure to read the privacy policy associated with that application.
CHANGES TO THIS POLICY
Embrace has the right to change or update this Website Privacy Policy from time to time without notice, so please review it periodically to keep informed of any changes. If you have questions about this Privacy Policy or concerns about how we collect, use or protect your personal information, please contact us as listed below.
CONTACT US
If you have questions about this Privacy Policy or concerns about how we collect, use or protect your personal information, please contact us at:
Embrace Pathways to Wellness, LLC
1R Newbury St, Suite 401
Peabody, MA 01960
617-804-2773
info@embracepathways.com
LAST REVISED: [December 18, 2025]